Although LÜM is a great platform in itself to grow a fanbase, another way to take advantage of Clubs is to share it outside of the platform. By giving your friends, family, and fans an exact place to go to support you and tag along on your journey as an artist, you are much more likely to gain more Club members!
Below we broke down some of the best strategies for promoting your Club externally.
Think Small, at First
Reach out to your inner circle and the closest people around you to launch your Club. These people are already ready to support your career as an artist.
Identify the superfans you already have
Send messages to your current fans and social media followers. It is best to reach out to these people in a personal manner since these are your true fans at the moment.
If you already have email/text lists created for your fans this will be a great opportunity to take advantage of them. These blasts are the easiest and most effective way from the start of your Club to convert fans.
Think Big, Promote Your Club on Social Media
Externalizing your Club to other social media platforms is a great way to attract more fans to join your Club.
These external posts can be approached in a few ways that are demonstrated below:
Creating a Sense of Urgency
Limiting time usually encourages individuals to act and complete the call to action as fast as possible. The fear of missing out on a limited opportunity is huge when it comes to fans buying tickets, getting exclusive content, and having an opportunity to join one of their favorite artists on their journey!
Highlight your Unique Selling point
When asking your fans to join your club, it is important to highlight your unique selling point. What specifically can you provide that is worth their money? Why sign up for your club compared to another artist? Exclusive content, prioritized DMs, merch giveaways, being the first to be notified about new releases, and more are great examples.
Ask for Help, Anything!
Independent artist or not, it never hurts to ask for help. Your friends, family, and fans are all cheering you on. You will be surprised how many people are willing to help you and your career! One of the main principles of LÜM is “give support to get support”.
The goal is for you to make it as easy as possible for your supporters to get to where they need to be. By telling them exactly where to go, like a “Link in bio” or “Swipe up” instruction, there is a better chance you keep their attention and they complete the action.
Make the Benefit Clear
When asking your supporters to help you, they might be thinking “What’s in it for me?” Therefore, we want to make the benefits and selling points as clear as possible. This will help incentivize your peers to complete the call to action and feel rewarded while doing so - a win-win!
Use Clear and Instructive Verbs and Phrases
When pitching to your fans to complete an action, whether it be subscribing to your Club, gifting your new song, or sharing your new music video, you want to convince them to go for it! Strong, instructive, and clear verbs are great for removing doubt and helping your readers gain the confidence and direction needed.
By being honest with what you need and giving a specific goal, many supporters (whether they have an account on LÜM or not), will be inclined to help when they know what their money is going towards. This provides a sense of trust with each purchase, and incentivizes your peers to help you accomplish your next goal!
By giving your fans a clear call-to-action, we guarantee that this will make it much easier for your supporters to find, share, and join your Club on LÜM. Now it's time to make some moves and encourage your supporters to join you for the ride!