The posts that you make to your Club are the main contributors to creating an engaging atmosphere. In order to retain Club members you must be creative. This is a feature that people pay to become closer to you and support you as an artist. This is an opportunity to make your members feel special.
Welcome Messaging
As you begin promoting your Club and start to gain members it is worth taking the time to thank your members by sending them a message. This will create a personal interaction and connection from the start and will get your fans excited.
DMs
“Thank you for joining my Club. I look forward to sharing exclusive content with you while being as interactive as possible. I hope you enjoy!”
Exclusive Content
The members in your club want to be able to listen or view content that isn’t available ANYWHERE ELSE. These posts should make your members feel a closer connection to you.
Exclusive track
“What’s up everyone! My next single is coming out on all platforms THIS FRIDAY! For all of my biggest fans I wanted to give it to you guys 2 days early. Let me know what you think in the comments below!”
Let your members help YOU
Your Club members are your biggest fans so asking them to help spread the word is an easy way to get some help. Use the members of your Club as a resource to promote your brand.
Album cover photo
“My new album “Journey” is dropping on Spotify this Friday (9/17)! Help me out by sharing my pre-save link so I can get as many eyes on this as possible 🙏”
Sneak Peaks, Behind the Scenes, and Previews
This post will keep the energy high and bring fans to your Club more often. If you can give your members a sneak peak or preview this will keep them on their toes and enhance their activity.
Giveaways & Initiatives
Giving fans the chance to win tickets, merch, etc. will help you retain your fans and give them even more of a reason to be in your Club. This tactic will increase overall engagement and bring more activity to your Club.
Spread the Love
You want your members to feel welcome and that this Club is a place that can be their outlet throughout the day. Showing appreciation and love for members will drive fans to keep up with all activities daily.
AMAs
Fans love nothing more than to be able to ask questions and have a small group interaction with you. This will make your members feel a closer connection to you as an artist.
Ask Questions
Asking your members for ideas/thoughts for a project will not only help you but will make your fans feel valued. The opportunity to have a say in your work is a fan's dream come true.
Celebrate Milestones
Life Updates/Behind the scenes
This can be a way to continue to be active in your Club. You want to always be providing content for your fans!
Sense of Community
You all are AMAZING! I appreciate you all more than I could ever put in words. You have helped me take my music career to the next level and without you I would not be able to achieve the things I have thus far. Thank you so much and have a wonderful Thursday y’all!
